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News Article  
Hamm's Bear propelled beer to stardom
By Larry LeMasters Like many advertising icons, the Hamm’s Bear has an interesting story of its creation. Ad Executive Cleo Hovel first sketched Hamm’s Bear on a napkin in a restaurant In Minneapolis while having a “three-martini” lunch with representatives of Hamm’s Brewery, Betty Burmeister of the Campbell-Mithun Ad Agency, and Howard Swift, a television animator from California.